Where does the Apple TV go next?

For as long as it’s been in existence, Apple TV has wanted to be something more than what it is. Whether it was purchasing and renting movies, downloading games and apps, or simply watching live programming, Apple’s digital media player has always been a step or two behind its expectations. Even as it’s matured from a Mac-reliant box to a standalone streaming dynamo, there’s always been a sense that Apple TV’s potential is greater than its reality. And while it may