What Makes Marketing Work?

The new marketer is supposed to be tech-savvy and data-driven, plying her trade using everything from marketing automation software and social-listening platforms to data analytics and programmatic-buying tools.But is something being lost in marketing's great digital migration?At its core, marketing has always been about a gut-feeling into human behavior, more art than science. And traditional marketers will argue that this is still the case. In other words, data can only do so much. They'll