Were Apple's 'leaked' iPhone 7 tweets really a mistake?

Apple hasn't embraced social media the way its tech rivals have, but the company appears to have warmed to the medium. Today Apple uses its @AppleSupport account on Twitter as a customer service and outreach tool, and the company also maintains Twitter accounts for some of its most popular services, including Apple Music, the App Store, iTunes and Beats1. Apple also finally started to use its main @Apple Twitter account in the days leading up to the iPhone 7 launch earlier this month. But t