Uber is investing $500M in alternative to current maps like Google's

Uber wants more information from mapping technologies, including more data on traffic patterns and precise pickup and dropoff locations.The ride-hailing company that introduced mapping cars in the U.S. last year and more recently in Mexico now plans to extend the initiative soon in other countries as well, according to Brian McClendon, the former head of Google maps, who was hired by the ride-hailing company.“Accurate maps are at the heart of our service and the backbone of our business,&r