Twitter Talks Up Its Starring Role in Entertainment

Whenever news breaks, a TV show premieres or an anticipated film hits the big screen, marketers look to Twitter first to promote, share thoughts and engage with consumers. Despite all of the challenges facing Twitter, the platform is unmatched in terms of the exposure and interest it attracts throughout the media and entertainment industries. The company methodically engages the most socially active celebrities, artists and media powerhouses, and it has convinced them to turn to Twitter firs