Trends are trending

Having assessed the landscape in my role as a futurist, I have concluded that trends are trending.But not all trends are created equal. “This is a trend you should know about” is different from “Our competitor has stolen two key customers on the basis of its application of prescriptive analytics,” which in turn is different from “This trend requires action in the next two weeks.” In the second case, urgency has been added, and in the third, the urgency is butt