Today’s CIO Better Know What’s in a Name

Do you know the name of the marketing associate handling targeted email campaigns with Marketo? How about the name of the human resources assistant with the Workday account?CIOs can ill afford to hide in their offices these days. They need to be where technology is being used -- that is, inside marketing, human resources, finance, sales and other departments. Truth is, CIOs and IT staff are the new internal technology consultants, which means they need to become sales smart and people savvy.A