Time for CEOs to Step In and Stop CIO-CMO Bickering

Is it time for the CEO to put a stop to the juvenile bickering between the CIO and CMO? Is it time for the parent to step in and threaten to put everyone on the firing line, the corporate equivalent of a timeout? "Definitely," says Michael Broberg, vice president of consulting services in the strategic technology solutions group at Hitachi Consulting.The fast rise of marketing technology and, more importantly, its growing impact on sales and the customer experience, has gotten the attention o