Tim Cook's first 5 years: Apple's CEO on failure and why he still believes in surprises

We hear from Apple CEO Tim Cook during the company’s quarterly earnings calls, but lately the leader of Apple has been opening up in ways that non-analysts can understand. First he sat down with Fast Company, and on Monday an in-depth Washington Post interview on Cook’s 5-year anniversary as CEO offered more insight into the company’s past failures and future surprises.
A lot has changed in the last five years, Cook told the Post. Steve Jobs passed away just six weeks after Co