This data will kill you

Let’s face it, nobody wants to hear about risk and problems.  But it’s only when they are ignored that they get really dangerous.  So let’s take a little tour through your CRM’s data to understand the risks that live in the dark corners of the system. The good news is that most of the system’s data is not dangerous, and the better news is that if you manage the system well you can be vaccinated against the most important problems.  The data