The unexpected benefits of data analytics

Successful IT projects require clear goals, and data analytics is no exception. When conducting analysis, data teams seek to discover useful information about customers, to support decision-making on a project, to enhance productivity, and a host of other outcomes.But given the exploratory nature of data analytics, sometimes benefits or insights gleaned are out of the blue, completely unexpected and not part of the original business plan. These happy accidents support the idea that all data ana