The Business Didn’t Ask for It

Dr Pepper Snapple Group
Dr. Pepper Snapple Group (DPS) is a $6B producer and distributor of beverage products. They sell much of their product through direct store delivery, which means that ever day, the sales force visits thousands of stores to take replenishment orders and pitch new products.DPS also has account teams who work at a national level with retailers to develop programs and promotions for in-store events.  Those programs have materials, collateral, displays, and pricing inform