The 12 commandments of Wikipedia

Countless reasons exist for why a person, organization or brand might want to make edits to their pages on Wikipedia. However, haphazardly making changes can have surprising, and lasting, effects -- properly maintaining Wikipedia pages is a task best handled with care.[Related:Top 4 marketing automation tools and why you'll love (and hate) them ]Here are six Wikipedia dos, and six more don'ts, from a handful of marketing experts we interviewed for advice and best practices on the care and feedin