Teradata buys mobile marketing software company Appoxee

To beef up its mobile marketing portfolio, analytics systems supplier Teradata has acquired Appoxee, a Tel Aviv startup that develops in-app and push messaging software designed to increase mobile user engagement.The deal closed in December, but was publicly disclosed Tuesday by Teradata. The Dayton, Ohio, company didn’t disclose financial terms of the deal.Appoxee’s software provides mobile developers with the tools to create push and in-app messages. This content can help companies reta