Subway launches digital unit to revamp mobile app and stores

Earlier this summer Subway CIO Carman Wenkoff added chief digital officer (CDO) to his title and took the helm of a new division governing core capabilities such as the sandwich chain's website, mobile application and payment systems, and its loyalty program.Directing both back-office IT and customer-facing technologies should help Wenkoff gain insights as he looks to incorporate the kind of digital capabilities consumers are using to interact with competitors like Panera Bread and other quick-s