Starbucks' CTO brews personalized experiences

Despite its strong reputation for customer service, it's no longer enough that Starbucks baristas know your name and what pastry you like to pair with your favorite brewed beverage. The Seattle coffee purveyor wants to use its software to learn more about you -- and boost sales, too.That's the gist of a presentation new Starbucks CTO Gerri Martin-Flickinger gave last week at the company's annual shareholder's meeting, where she said the company will tailor experiences to consumer preferences reg