Sprint's unlimited data plan is getting more expensive

Sprint is raising the price of its unlimited plan by $10 a month, and it wants you to love it.
As of October 16, new customers signing up for Sprint’s unlimited talk, text, and data plan will pay $70 per month before taxes and fees. Current Sprint customers paying $60 per month for their unlimited plan will not be affected by the price hike. Anyone considering a move to Sprint must do so by October 15 to get locked into the $60 unlimited plan.
A price increase just plain sucks, even