Sporting goods CIO hopes to hook customers with IoT, mobile apps
Seconds after arriving at a rushing river decked out in his fishing gear, a man receives an email notification from his Orvis mobile app. The sporting good provider offers tips about different casting techniques, promising fishing holes, recommendations for bait, current fishing conditions and other helpful information. You can call it the Internet of Fishing. Orvis CIO Davis Finnegan calls it the future.That future will have to wait, though, as Finnegan has other fish to fry. Since joining the
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