09-12-2014 22:40 via

Sony says premium strategy is achieving results

Sony is winning customers and seeing clear results from a strategy to focus on premium products in the U.S. and improve interaction with consumers, a top executive said Tuesday.The company, which for years tried to battle lower-priced competitors, decided more than a year ago to concentrate on high-end products that showed off the best of Sony technology and allowed it to make money. And, so far, so good, said Mike Fasulo, president of Sony Electronics, at a briefing with reporters in San Fra
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