Snapchat's oldest feature still its most popular
Snapchat's most popular feature is also its oldest, according to a new survey commissioned by entertainment publication Variety and conducted by Defy Media. Snapchat expanded its various formats in recent months, including new syndicated content from entertainment brands in the app's "Discover" section and curated media from users at live events in the "Live Stories" channel, but its core "disappearing" messaging feature is still the most widely used by young users.To read this article in full o
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