Snapchat what? Instagram Stories racks up 100 million daily viewers

Instagram arrived late to the ephemeral messaging trend—so late that it almost missed the boat entirely—but the photo-sharing network is seeing success.
On Thursday, Instagram revealed that its Stories feature gets 100 million daily viewers, about one-fifth of Instagram’s 500 million monthly active users. Instagram, which just turned six years old, debuted Stories in August to let its users share video clips and photos that disappear after 24 hours. You can also decorate