Snapchat redefined social media, but can it compete post-IPO?

Snapchat is a radically different app than it was five years ago when it burst on the social media scene. However, through all of its changes, the app continues to blend communication and entertainment unlike any of its competitors. The ephemeral -- or short-lived -- pictures and messages that Snapchat popularized has evolved into “stories” that can be shared in sequences or broadcast live.Snapchat continues to lead much of the industry. Its most well-known features have been copied