ServiceMaster goes digital to stave off Amazon.com

Wary of an ever-hungry Amazon.com lurking on the horizon, one home service giant is fighting back. ServiceMaster Global Holdings, whose brands include Terminix, American Home Shield and Merry Maids, is rushing headlong into the so-called Uberification of the industry, a digitization of services intended to bolster the quality of service it delivers.“The challenge for us was, how do we leverage digital technology to transform our experience and ensure a consistent experience every time 75,0