Samsung Note 7 recall could hurt brand, or not

Samsung's recall of Galaxy Note 7 smartphones over reports that dozens caught fire might have a lasting impact on the company's image.
Or not, depending on which analyst you ask.
"What more can a vendor do than a complete recall?" asked Patrick Moorhead, an analyst at Moor Insights & Research. "This is exactly what Samsung did. All I'd say is that that they could have sent out the 'power down' message a few days earlier and maybe sent that through the carrier text network like a weather ale