01-06-2016 15:15 via

Salesforce to add digital commerce capabilities with $2.8B Demandware acquisition

Salesforce.com is moving beyond CRM and into e-commerce with the acquisition of cloud service provider Demandware.It will use the purchase to kick-start a new field of business, the Salesforce Commerce Cloud, it said Wednesday.The company already has its Sales Cloud, Service Cloud, Marketing Cloud, Analytics Cloud.By rebranding Demandware Commerce Cloud as its own, Salesforce will be able to combine e-commerce, order management, point-of-sale, store operations and predictive intelligence into it
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