Quicken aims to restore glory days
The newly-independent Quicken will try to reverse years of neglect by its former parent Intuit, the chief executive of Quicken Inc. said today.
"QuickBooks and TurboTax put Quicken into the shadows," said Eric Dunn in an interview, speaking of Intuit's two biggest revenue generators. "Marketing [at Intuit] was focused on the lower-hanging fruit, and not on acquiring new users [for Quicken]. Quicken can provide comprehensive capabilities for people with some additional complexity in their lives,
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