Product management in digital transformation: What's different?

Many organizations view the product management role as a tactical role aiming to listen to customers and stakeholders and manage the product with the goal of growing revenue and the number of customers. But product management disciplines go well beyond managing everyone’s wish list. Product managers drive changes in sales process, marketing, tiering, bundling, pricing, discounting, partnerships, and enhancements to achieve their goals. The product management function is usually broken down