Popularity of messaging apps continues to skyrocket

It's not uncommon for smartphone users to switch between a handful of apps within just a few minutes to message with different friends, family and colleagues. However, that doesn't mean people prefer this scattered sort of communication. Rather, it's just the way things are, at least for now.
During the past few years, traditional IM services, such as AIM, and even the most common short messaging format of all, SMS text, have fallen out of favor because services including Snapchat and Facebook'