MSC Cruises digitizes the passenger experience

Every industry vertical is being impacted by digital transformation. Most of the case studies I have seen revolve around retail, healthcare and financial services where the impact is relatively easy to measure. One of the industries that is in dire need of digital technology is cruise lines.My wife and I went on a couple of cruises recently, and everything about the experience was old. For example, the photography staff did a great job of taking pictures of us as we disembarked or going out for