Most marketers miss mark with mobile messaging

Messaging is the most frequently used form of mobile communication among consumers today, but the majority of businesses fail to effectively use mobile messaging services to communicate with their customers, according to a new report from Forrester Research. The firm surveyed 1,943 U.S. smartphone users between October and December of last year to identify the messaging they consider to be the most effective and contextually relevant. While 96 percent of U.S. smartphone owners receive some