Mobile Marketing Means Much More Than Apps

People spend more time on their mobile devices than they do in front of their television sets, yet mobile is not as powerful an advertising medium -- at least, not yet. Mobile apps rather than the mobile Web might seem to be a better way for companies to reach customers, but the vast majority of mobile traffic and shopping doesn't come through apps.These insights offer only a taste of a Forrester’s recent findings on mobile app marketing trends. It's vital marketers understand mobile trends