Mobile ads are now as effective as desktop ads

The mobile advertising game, which has been a bit like a match of Whac-a-mole in the past, finally turned to favor the house. Marketers today reach their intended audiences in the United States with more than half of all mobile ads, according to a new report from Nielsen. [ Related: 1 in 4 desktop owners use ad blockers ]During the second quarter of 2016, people of the age and gender marketers targeted viewed 60 percent of mobile ads, according to Nielsen. Marketers reached their intended a