Microsoft's big bet on LinkedIn not just about data

Microsoft this week reached deep into its coffers and made a massive bet on social media in the enterprise. The company says LinkedIn, which it purchased for $26.2 billion, will be a semi-autonomous entity under its ownership, but LinkedIn data will eventually be integrated with Microsoft's collaboration and productivity tools."As Microsoft integrates profiles, preferences and other data more fully, business users will have a more consistent and personalized experience across the suite of Micros