Martech spending in 2018: What CIOs need to know

Forty-two percent of respondents to CIO's recent State of the CIO survey say that their marketing department currently has budget specifically earmarked for investments in technology products and services — almost all of them within the next three years. If that figure sounds high to you, it shouldn't. As David Ginsburg, vice president of marketing at Cavirin, said when asked about that figure, "What is strange is that only 42 percent have explicitly budgeted for tech.  What about th