Marketing pros discuss what they want from IT

When marketing and technology collide, too many IT departments react with extreme measures. CIOs and IT professionals can choose to block marketing efforts, get out of the way entirely or embrace strategies that position their technical expertise to have the greatest impact, according to a set of marketing executives who spoke with CIO.com. Businesses fall into two camps, in which IT professionals become "order takers or stonewallers," and these relationships breed resentment among all invo