Marketing drives Facebook at Work deployment at Coldwell Banker

Coldwell Banker is one of roughly 300 organizations that received early access to Facebook at Work, and it is the first U.S. real estate brokerage to use the new platform for workplace communication. The company began inviting agents and employees in its Southwest region, which includes branches in Southern California and Arizona, to join Facebook at Work in October. Coldwell Banker employees now crowdsource answers to colleagues' questions and requests on everything from recommendations fo