Manthan targets the Hadoop-using masses with a tailored customer-analytics tool

Talk to any marketer with massive volumes of data to analyze, and there's a good chance you'll find Hadoop running somewhere in the background. With those users in mind, Manthan on Thursday introduced what it calls the first "bolt-on" customer-analytics tool designed specifically for the popular big-data framework.Customer360 is Manthan's longstanding customer-analytics offering, and it offers an array of packaged descriptive, predictive and prescriptive analytics capabilities. Algorithms are op