Making sense of the marketing technology glut

Overwhelmed by all the marketing technology ‘platforms,’ ‘solutions,’ and ‘tools’? You have reason to be.The marketing technology landscape has grown nearly 40 percent in the past year, from about 3,500 software offerings in 2016 to 5,381 in 2017, according to Scott Brinker, program chair of the MarTech conference and editor of Chiefmartec.com.In his keynote to kick off the May 2017 MarTech conference in San Francisco, Brinker shared his annual infographic tha