Machine Learning Helps Food Distributor Reach Its Customers

For B2B organizations, the ongoing shift from call center-based services to ecommerce portals has been a huge boon, decreasing costs and increasing efficiency. But it has also resulted in a loss of interaction with customers, and in many cases that lost interaction has cost them cross-sell and upsell opportunities. The U.K.'s JJ Food Service has responded by leveraging its data and machine learning.JJ Food Service is one of the largest independent food delivery companies in the U.K., with 60,