IT shifts away from ‘Big Bang’ digital transformations

When Shannon Gath took the technology helm at AMAG Pharmaceuticals just over a year ago, the company was in the midst of an enterprise-wide digital transformation. One of her first actions, along with her commercial business partners, was to pump the brakes on a multimillion-dollar data management and analytics technology investment that was expected to streamline customer data, help the company better understand the customer environment, and lead to new customer offerings. To read thi