Is Social Media Recruiting Dead?
Last November, Facebook announced in a blog post a "significant decrease in distribution" of marketing and promotional posts from large brands.
Earlier in the year, research firm Ogilvy reported that these large brands' Facebook posts reached just 2 percent of their fans (a number that was falling by .5 percent per month). And earlier this year a Forrester study showed that on average, only .07 percent of top brands' Facebook fans interact with each of their posts.
Forrester analyst Nate
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