IDG Contributor Network: Your marketing data Is overrated

“Data is king!”...Or is it?
It’s estimated that nearly 2.5 quintillion bytes of data are created every single day. With all of this data being generated we’ve seen a monumental shift in not only the way marketers are retrieving this information, but also how much of it it they’re collecting and analyzing. Juggernauts like Facebook, Apple and Google continue to expand their tracking capabilities, allowing organizations large and small to take advantage of the explosi