IDG Contributor Network: With analytics, strategic CxOs should avoid conventional ROI

Enterprising Analytics
To be "enterprising" is to be eager to undertake or prompt to attempt. To show initiative and be resourceful. These are leadership traits, so to be enterprising is to lead. "Analytics" is how we use data to inform decision-making, in the context of achieving business objectives. These are management practices, so analytics is about management."Enterprising analytics" is about being creative, resourceful and adventurous with decision-making to achieve business objectives. I