IDG Contributor Network: Why your webinar is not working

Spoiler alert: The single point of failure for webinars often boils downs to this – failing to recognize that webinars DO NOT have a life of their own outside of a wider B2B marketing campaign. Attempting to treat them as a standalone marketing tool and relying on them to single-handedly deliver the MQL goods is a recipe for disaster. Here’s why.When was the last time you were satisfied with your webinar’s ROI?Marketers love webinars. There isn’t one B2B CMO that I speak