IDG Contributor Network: Why weather data is now your business

Since 1970, global disasters have more than quadrupled to approximately 400 annually – a fact that is not lost on today’s data driven CIO. According to the Business Continuity Institute (BCI), adverse weather is a concern for more than 50 percent of all businesses. On earnings calls, some publicly-traded companies still cite “the weather excuse” when attempting to explain away poor financial results.But for all the hand-wringing on the adverse impact weather poses to your