IDG Contributor Network: Why user experience matters in digital marketing

When it comes to developing and executing modern digital marketing strategies, there’s one important thing that often gets forgotten: user experience (UX). This is unfortunate, since it’s a critically important component of successful marketing in a digital age that prioritizes convenience and personalization.The value of UX in digital marketing
Ask some industry professionals about the responsibility of UX in digital marketing and they’ll roll their eyes and tell you that the