IDG Contributor Network: Why software engineers should focus on users, not the competition

Today, we thrive on instant gratification: consuming the news via 140-character tweets, watching videos instead of reading long articles, scrolling through photos or gifs and skipping over the captions altogether. There are no shortage of user experience lessons to be learned from this cultural shift. Whether a user is designing, managing or personalizing websites, finding success should be (almost) as easy as scrolling through a photo-filled listicle or typing up a tweet.The thing is, most soft