IDG Contributor Network: Why purpose-built beats custom-built for commerce applications

Buy or build? It’s a dilemma every B2B organization has to answer when they adopt (or adapt) a commerce platform to meet changing marketplace realities. Although buying a purpose-built application sounds appealing, there is frequently a concern that the organization may ultimately be better off building an application from scratch.But recent Forrester research may settle the debate once and for all. In many cases, organizations are realizing a complete range of benefits from robust ecosys