IDG Contributor Network: Why marketing technology will make or break careers

Marketing technology is undergoing a revolution, largely driven by data. Because the growth of data and its ensuing complexity are challenging today’s businesses trying to make sense of it, the MarTech community is living in very exciting times.But to really understand why marketing technology is important, I think you need to have the full context.Across all industries, every business is feeling the impact of data. Because of its explosion and the relatively new accessibility to capture,