IDG Contributor Network: Why it’s dicey to de-prioritize digital innovation

Digital technologies present an immense opportunity for organizations to grow their revenues through innovative customer experiences and business models. However, the same opportunities are also available to competitors and digital disruption is now one of the biggest competitive threats that organizations should be prepared for.A recent study by MIT Sloan Management Review (SMR) determined that while 87% of surveyed executives said that digital technologies will disrupt their industry, only 44